Wise Investments:
The Shift from Trend to Timelessness
“People shop with an investment mindset,” Kelly McSweeney, a senior sales manager at The RealReal, reveals to Vogue. “Overall, the demand is less trend-driven, with more clients seeking styles that retain value.”
The Feather in Fashion’s Cap:
Resale Royalty
As you invest in time-honored luxury totes like Hermès Birkin or Chanel Flap bags, you can rest easy knowing they hold their value well, often commanding prices above retail in the secondary market. The 2024 report from The RealReal found that Hermès Kelly bags sell for an average of 50% above retail, while The Row’s Margaux, a newcomer to It-bag status, fetches around 15% more than its suggested price.
It’s not just the iconic bags that charm the resale sphere: Bottega Veneta’s Andiamo, endorsed by style icons like Hailey Bieber and Dakota Johnson, commands up to 95% of its retail value. The Chanel 22 mini tote and Loewe Puzzle bag also hold their lofty resale price tags, with the latter’s value having increased by 40% since 2020.
Curatorial Acumen:
Editorial Selection and Affiliate Revenue
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The Luxury Equation:
Between In-Store Charm and Resale value
When you contemplate the Hermès or Chanel palettes, consider Vogue’s comprehensive guide on the selection, purchase, and care of these covetable investments.
The Understated Statement:
Subdued Luxe Gaining Traction
The marketplace’s appetite for lesser-known but growing brands is robust. Toteme’s T-Lock, admired by Katie Holmes, and Savette Pochette have both seen their resale price soar—up to 85% and 43% respectively since their launch.
Timeless Elegance:
Bags With a Perennial Edge
“Bags that are understated, focusing on structure and form over conspicuous logos or ephemeral trends, are soaring,” says McSweeney, noting that creations like Polène Numéro Dix and Alaïa Teckel are on the rise. “Like any solid investment piece, they have an element of timelessness, with practicality that plays into their luxurious utility whether worn crossbody or over the shoulder,” the expert adds.